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Filed in: Textbooks |  lessons learned |  GO | 
Posted on Sat, Jun 05, 2010, by Akira Morita

This morning, I had a conversation with Scott McDowel, a business coach who helps “creative professionals and small business owners in self-expression, good business and money making.” He is currently offering Read On...

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Twitter: business or personal?

Filed in: Textbooks |  field notes |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Wed, May 19, 2010, by Akira Morita

Do you use Twitter for your business? There’s an interesting discussion on whether to use business name or personal name for your twitter account(s). Says Morgan Siem, Social Media Strategist at Media Two Interactive:

Having a…

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Invocation of a song

Filed in: Exercises |  homework |  READY | 
Posted on Tue, May 18, 2010, by Akira Morita

I’ve been reading and re-reading a book titled War of Art by Steven Pressfield. Powerful stuff. I suggest you pick it up even if you…

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Are you listening?

Filed in: Quick Tips |  Textbooks |  field notes |  GO | 
Posted on Sat, May 01, 2010, by Akira Morita

By now, you probably have considered using Facebook and/or Twitter for your marketing, at least once. Hopefully, you also thought: “I should really be updating my blog more often.”

Yes. And yes. Those are good realizations.…

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Changes That Are Afoot

Filed in: Reviews & Summaries |  READY | 
Posted on Mon, Apr 05, 2010, by Akira Morita

Some things have changed since we’ve started Lightfoot Branding. This post is the first of a series that I will run in the next few weeks where I share my ideas and map out the next steps for this project.

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7 Marketing tips

Filed in: Exercises |  reading assignments |  Textbooks |  field notes |  lessons learned |  Reviews & Summaries |  questions & answers |  GO | 
Posted on Tue, Mar 23, 2010, by Akira Morita

Are you setting up your sales right? Design Kompany’s Dipika Kohli summarized a gem of a conversation from an event that she attended. These are great tips that you can apply today. Easier said than done?…

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Lesson from a Hipster Brand Mogul

Filed in: Quick Tips |  Exercises |  warm-up |  Textbooks |  lessons learned |  READY | 
Posted on Tue, Dec 22, 2009, by Akira Morita

This from Gavin McInnes, co-founder of Vice Magazine:

Gavin: I just realized I did an interview with brandchannel and didn’t really mention branding. One thing about “brand building.” I never want to hear those two…

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Why You Should Spend More, Not Less

Filed in: Quick Tips |  GO | 
Posted on Mon, Dec 21, 2009, by Akira Morita

As anyone who knows marketing would tell you (and it’s not because they are in marketing, by the way), you need to spend more on marketing when economy’s slow, not less.

Why?

  1. You need…

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Writing for the web: tips

Filed in: Quick Tips |  Textbooks |  field notes |  GO | 
Posted on Fri, Jun 26, 2009, by Akira Morita

Just attended an excellent Refresh Seattle presentation yesterday evening about copy writing for the web, by Tiffani Jones of Second & Park. Here’ are some highlights.

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LAUNCH IV: BLOGonomics!

Filed in: Exercises |  LAUNCH |  GO | 
Posted on Thu, Jun 18, 2009, by Akira Morita

LAUNCH is a marketing workshop.

Every month on the last Friday morning, we sit down with a group of motivated small business owners and marketing professionals, and exchange ideas and thoughts. Topics change monthly, but are…

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